What's It Like to
Donate A Kidney?

I discovered Betty Ann Van Damme on TikTok, where she was documenting her lifelong goal of donating a kidney. Betty gave me unprecedented access to every moment of this incredible, life-saving journey.

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I created a documentary-style patient story video, four short FAQ videos about organ donation, two TikTok/IG Reel videos and an interactive Instagram Story to provide our social media audience with a diverse content ecosystem, with many different ways to engage with Betty's story while driving awareness about NM's leading Organ Transplant center.