Getting more out of every shoot is my mantra, so I reimagined a print shoot for Claire's into an integrated campaign.

 

Between print setups, I filmed behind-the-scenes makeup tutorials and styling tips with the creatives and models, so a single shoot day produced content for every channel.

 

Social viewers followed the story of the shoot and got ideas for getting creative at home with Claire's products. When shoppers came into the store, the in-store photos were ones they already recognized from social. The faces were familiar, the products were already recommended, and the path from scroll to purchase felt like one continuous story.