Witches and devils and butterflies... oh my! I helped Claire's reimagine a photoshoot into an integrated campaign opportunity by filming behind-the-scenes make-up tutorials and styling tips with the creatives and models during prep and downtime between print set-ups.

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The final content brought social media viewers along on the story of the photoshoot, and encouraged them to be creative at home with Claire's products. Then, when shoppers finally arrived in-store to make a purchase, they were delighted to see the photos from the shoot in-store that they already recognized from the online content. They trusted the familiar, friendly faces they had met through the social media journey and bought products they recommended.

 

 It was super fun to work for the brand that pierced by ears *mumbles* years ago!