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Retire on a Cruise Ship
Service
Senior art direction
Social strategy
Video editing
Client
Northwestern Medicine
Northwestern Medicine boasts a top-ranking geriatrics program, but they don't get much press. I strategized that thought leadership on Twitter might drive some earned media results, and created this video.
Turned out I was right -- The Washington Post liked it so much that they featured it in an article on the subject!
A title card I designed + my brand's info is the preview image in Google search results for WaPo's article "Did you know you could retire on a cruise ship?"
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