Northwestern Medicine's cross-platform video content needed a contemporary refresh that felt social-friendly without undermining their expertise as the best docs in the state. 

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#Better Info on Social is a campaign that drove millions of organic video views by explaining medical and wellness topics, featuring our experts, through social video. Our world-class care paired with my social-savvy video storytelling built trust and credibility for the NM brand and experts, in vertical and horizontal formats.

 

In the age of misinformation online, developing this trusted relationship with our audience will pay dividends for the brand long after the trends of the day fade away.